Hi. I’m Eden. And I help tech companies (like yours) find message-market fit — and keep it.

I’m not going to try and wow you with a fancy site. You’ve been there, done that.

But what I will do is tell you this:

You have built a fantastic product.

But it’s a shame the world doesn’t know it.

What the world does know, though, is there are tens, if not hundreds, of other “fantastic products” in the same category as you.

And even if these companies don’t do precisely what you do, or do it as well as you do, your potential customers judge you against them.

And, unfortunately, the industry juggernauts have more clout, more case studies, and bigger marketing budgets they can drown you with.

But you’re determined.

So you’ve done what smart people do.

You hired good people. Picked the right channels. Built the campaigns. Ran the ads. Coached the sales reps. And used AI to scale your reach.

But the leads aren’t coming in.

And if they do, they’re the wrong fit.

Or they ghost after the first call.

Or the deal drags on — and, eventually, dies quietly.

It’s not Marketing or Sales’ fault. They are trying their best.

But closing deals is, frankly speaking, impossible when they don’t understand why you’re different from the incumbents. Or why they should care.

The good news?

The companies that win in crowded markets aren’t the ones with the fanciest websites and the biggest marketing budget.

But they are the ones with the sharpest messaging.

Messaging that talks about the right problems. That speaks your buyers’ authentic language. That clearly shows how you are best positioned to help them achieve their goals.

Messaging that makes it immediately obvious why they should choose you over the ten other options they’re evaluating.

This is what I do.

I work with tech companies on their positioning and messaging, helping them find message-market fit — and helping them keep it.

Because when your positioning and messaging are sharp, Marketing attracts the right buyers, Sales have more conversations, and deals close faster.

Because your prospects already know why they should choose you.

Here’s how we can work together:

1. Find Your Message-Market Fit

In four weeks, I research your market, speak with your customers, test your positioning and messaging with real target buyers, and deliver a validated framework that Marketing and Sales can take to market immediately.

Includes:

• Auditing your current positioning and messaging
• Auditing your current marketing and sales enablement materials
• Internal interviews with key stakeholders
• Internal workshops with key stakeholders
• Multiple 1-on-1 customer interviews
• Multiple win-loss interviews
• Auditing your competitors’ positioning and messaging
• Additional market research
• Crafting your new positioning and messaging framework
• Testing your new positioning and messaging with real buyers

Deliverables:

• A validated positioning and messaging framework
• New home page copy
• New slides to support sales enablement
• New outreach messages for sales

2. Keep Message-Market Fit

An ongoing monthly package that includes customer research, win-loss analyses, competitive monitoring, quarterly validation, and regular alignment meetings with Marketing and Sales to make sure your messaging never loses its edge

Includes:

• Interviewing 2-3 customers, 1-on-1, to understand ongoing changes in their needs and requirements, including pain points and goals/outcomes
• Interviewing prospects from 2-3 won/lost deals to understand what influenced their final decisions
• Competitive research to assess changes in positioning and messaging, including home page updates, pricing updates, new product releases, and more
• Identifying new competitors to ensure your messaging stays differentiated
• Monthly alignment meeting with Marketing and Sales to close the feedback loop by sharing insights from interviews and research

Deliverables:

• Updating home page messaging and/or crafting new landing pages or web pages to reflect updated messaging
• Updating competitor battlecards and ICP cheat sheets
• Creating new variations of supporting slides for Sales’ decks
• Monthly insights report for Marketing and Sales: what has changed in the market, what has stayed the same, and what needs to be done to keep your messaging sharp and differentiated

Here are some examples of big, hairy business problems I’ve solved for my clients:

• A cybersecurity SME has a solution that no one else has. They are truly in a category of their own. But they were constantly compared against industry incumbents.
  
  And worse, cybersecurity vendors thought they were a threat to their ongoing relationships with their clients. So even if the VP or Director of Network Security wanted to buy them, they’d get shot down.
  
  I worked with the leadership team to find a new way of communicating the value of what they do, and the incredible impact it delivers for customers. Without threatening their existing relationships with other cybersecurity vendors.
  
  
  
• A mid-market AppSec company had rebranded and changed their name under their previous CMO. And the results were disastrous: they lost market share overnight and nobody knew who they were anymore.
  
  The new CMO wanted to tell a story that could overcome the last few years of pain. A story that communicated the value of their solution equally for the two audiences they served: developers and security teams.
  
• I worked 1-on-1 with the new CMO to come up with new positioning and messaging, and a new story that communicated the value of what they do for both departments, equally, to ensure high product adoption by both.
  
  
  
• A founder of a B2B education company was repositioning his company’s offers in the wake of the AI hype.
  
  But the new positioning he was focusing on would have alienated many of his target audience.
  
  I worked with him and his Head of Growth to clarify what their new, updated positioning should be, and infused that into new web pages that clearly expressed the value of what they have to offer in a world dominated by AI.
  
  
  
• A marketing compliance SME was winning big fish customers from industry incumbents, but their messaging and positioning made them sound the same as everyone else.
  
  At the same time, as a horizontal SaaS, rather than a vertical SaaS, their messaging was alienating a huge potential TAM, and they had also added additional products, which they were struggling to talk about.
  
  I worked with the leadership team to clarify the true problem their products solve, the value they provide their customers, and crafted new positioning and messaging that opened up their offers to be accessible to much broader markets.
  

So if you’ve been struggling with any of the problems I’ve mentioned above, we should talk.

I won’t hard-sell you on anything. I just want to listen.